New ADARA Magellan Platform Delivers Customer Intelligence to Reach $318 Billion1 Global Travel Market

ADARA, the leader in leveraging global travel data to drive future business performance, today unveiled its ADARA Magellan travel intelligence platform, which leverages more than 300 million monthly active uniques, five billion annual travel searches and 250 million annual travel bookings to provide a full view of a traveler’s purchase behavior.
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